The important thing to remember when gathering evidence is that the more evidence the better - that is, the more evidence you gather to demonstrate your skills, the more confident an assessor can be that you have learned the skills not just at one point in time, but are continuing to apply and develop those skills (as opposed to just learning for the test!). Furthermore, one piece of evidence that you collect will not usualy demonstrate all the required criteria for a unit of competency, whereas multiple overlapping pieces of evidence will usually do the trick!
From the Wiki University
What evidence can you provide to prove your understanding of each of the following citeria?
Develop marketing plan for the practice
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The practice vision statement objectives are developed or reviewed Completed |
Evidence:
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Target markets are identified or refined based on research and experience Completed |
Evidence:
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Market research data are obtained and a competitor analysis developed Completed |
Evidence:
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The practice market position is developed or reviewed based on the research findings and analysis Completed |
Evidence:
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Develop practice promotion plans
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Practice brand is developed and the benefits of the practice, practice products and services are identified Completed |
Evidence:
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Appropriate promotion tools are selected or developed as required Completed |
Evidence:
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Develop practice growth plans
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Plans to add new clients and increase yield per existing client are developed Completed |
Evidence:
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Proposed plans are ranked according to agreed criteria and an action plan to implement the top ranked plans is developed and agreed Completed |
Evidence:
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Practice work practices are reviewed to ensure they support growth plans Completed |
Evidence:
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Implement and monitor plan
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Implementation plan is developed in consultation with all relevant stakeholders Completed |
Evidence:
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Indicators of success of the plan are agreed and implementation is monitored against agreed indicators Completed |
Evidence:
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Implementation is adjusted as required to meet objectives Completed |
Evidence:
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